SNN Estates launches new phase of Felicity after strong demand, targets Rs 1,000 crore revenue
Following the rapid sell-out of its first phase, SNN Estates has launched an additional phase at its 6.5-acre Felicity project in Thanisandra, adding 76 apartments.
SNN Estates Felicity is a residential development located in the Rachenahalli area of Thanisandra, behind Manyata Tech Park in North Bengaluru.
SNN Estates (Formerly SNN Builders) has announced the launch of an additional phase at SNN Estates Felicity, its residential project in North Bengaluru. The expansion follows a successful sell-out of 75% of the project’s first-phase inventory being sold within three days of its initial launch, a result the developer attributes to concentrated end-user and investor demand within the micro-market. After completion of Phase 2, the approximate revenue generated by this project stands at Rs 1000 crore approximately.
Expansion Backed by Sustained Demand
The new phase will add approximately 76 units to the project’s total inventory. With 1.5BHKs starting at Rs 94 lakh and going up to Rs 3 crore for 4BHKs, the decision to expand was driven by continued buyer enquiries even after the first phase was fully absorbed, a signal, the company says, of unmet demand that a new release is positioned to address.
SNN Estates Felicity is a residential development located in the Rachenahalli area of Thanisandra, behind Manyata Tech Park in North Bengaluru. Spread across 6.5 acres, the project offers 604 apartments in 1.5, 2, 2.5, 3, and 4 BHK configurations, with towers rising to G+14 floors. A defining feature of the project is its 50,000 sq. ft. of premium facilities, the fully loaded Happiness Club. Key amenities include a party hall, badminton courts, squash court, pickleball court, snooker zone, yoga and meditation spaces, steam and sauna, an aqua-gym, a pets zone, gymnasium, water features and a children’s play area, swimming pool, kids pool, among others. The project also features larger balconies, bay and full-height windows, and a Miyawaki-inspired landscape that brings a green, forested character to the development. From a location standpoint, Felicity sits approximately 1.4 km from Manyata Tech Park Gate 5, 4 km from Phoenix Mall of Asia, and within easy reach of the upcoming Nagawara Metro Station on the Nagawara– Rachenahalli– Thanisandra corridor, the Hebbal Metro Station, a forthcoming suburban railway station in the vicinity, hospitals, schools and other key social infrastructure.
The expanded inventory is expected to serve both buyers who were unable to secure a unit in the first phase and new entrants drawn to the project’s location and product proposition. These buyers include first-time home buyers, mainly consisting of families and IT professionals, given the distance and proximity to nearby tech parks, office spaces, schools and markets. SNN Estates has indicated that pricing and configuration details for the new phase will be released closer to the formal opening of bookings.
Ongoing Momentum in Bengaluru’ Premium Residential Segment
The expansion comes on the back of Bengaluru’ steady growth in residential segment, especially in the premium segment where buyers have shown increased inclination towards well-planned projects with community-centric open spaces and ample lifestyle amenities. North Bengaluru continues to be one of Bengaluru’s most popular residential areas bolstered by robust social and physical infrastructure and excellent connectivity both within Manyata, Jakkur and Thanisandra Main Road. Proximity to educational institutes, 2 upcoming metro stations connectivity to city’ major business districts, and the presence of a good amount of end-user buyers have ensured healthy absorption in all price brackets.
